Whether you're a roofer, plumber, HVAC tech, or any other home service contractor, this is your definitive marketing checklist. Use it to audit your current presence, identify gaps, and build a complete digital marketing strategy.
How to Use This Checklist
Go through each section and honestly assess where you stand. Check off what you've completed, note what needs work, and prioritize based on impact. Not sure where to start? Learn how we help contractors implement these strategies.
📱 Website Essentials
Your website is the hub of your digital presence. Every other marketing channel drives traffic here.
Core Website Checklist
- Mobile-responsive design (test on your phone)
- Page load time under 3 seconds
- Phone number visible on every page
- Click-to-call functionality on mobile
- Quote/contact form above the fold
- SSL certificate (https://)
- Clear navigation menu
- Service area clearly stated
Content & Conversion
- Individual page for each major service
- Before/after project gallery
- Customer testimonials with names/photos
- About page with team photos
- Licensing and insurance displayed
- Financing options mentioned (if applicable)
- Emergency service availability highlighted
Need a website fast? Rapid Launch websites can have you online in 7 days. Need a custom solution? See our website pricing.
📍 Google Business Profile
Google Maps optimization is critical for local visibility. This free listing can generate significant leads.
Profile Setup
- Profile claimed and verified
- All business information complete (100%)
- Correct primary and secondary categories
- Service area defined correctly
- Business hours accurate (including holidays)
- All services and products listed
Ongoing Optimization
- 20+ photos uploaded (interior, exterior, team, work)
- New photos added weekly
- Google Posts published weekly
- All reviews responded to within 24-48 hours
- Q&A section monitored and answered
- 25+ Google reviews (50+ ideal)
🔍 Local SEO
Local SEO builds long-term organic visibility. These factors determine how you rank in local search results.
Technical SEO
- Title tags optimized with location + service
- Meta descriptions written for each page
- Header tags (H1, H2) properly structured
- Schema markup implemented
- XML sitemap submitted to Google
- Google Search Console set up
Citations & Links
- NAP consistent across all platforms
- Listed on major directories (Yelp, BBB, Angi, HomeAdvisor)
- Industry-specific directories completed
- Local chamber of commerce listed
- Supplier/manufacturer listings claimed
See our SEO pricing for investment guidance.
💰 Paid Advertising
Google Ads Checklist
- Conversion tracking installed
- Call tracking set up
- Campaigns organized by service type
- Negative keywords added
- Location targeting set correctly
- Dedicated landing pages for each campaign
- Ad extensions enabled (calls, locations, sitelinks)
See Google Ads pricing for budget recommendations.
Meta Ads (Facebook/Instagram) Checklist
- Meta Pixel installed on website
- Conversion events configured
- Audience targeting defined (homeowners, age, location)
- Retargeting audiences created
- Creative assets (images/videos) ready
- Lead forms optimized for mobile
See Meta Ads pricing for budget recommendations.
🤖 GEO AI & Voice Search
GEO AI optimization prepares you for the future of search.
- FAQ schema implemented
- Content answers common voice queries
- Local business schema complete
- Content formatted for featured snippets
- Conversational content that mirrors natural speech
See GEO pricing for investment details.
🛡️ Hosting & Technical
Reliable hosting keeps your site fast and secure.
- Fast, reliable hosting (99.9%+ uptime)
- Daily automatic backups
- Security monitoring active
- CDN enabled for speed
- WordPress and plugins updated regularly
- Malware scanning enabled
See hosting pricing for options.
⭐ Review Management
- Review request process in place
- Direct link to Google reviews ready to share
- Response templates for positive reviews
- Response process for negative reviews
- Reviews displayed on website
- Monitoring other review platforms (Yelp, BBB, etc.)
This Checklist Works for All Trades
Whether you're in roofing, HVAC, plumbing, electrical, general contracting, remodeling, concrete/excavation, or pressure washing—these fundamentals apply to every home service business.
Ready to Complete Your Checklist?
Don't know where to start? We'll audit your current presence and create a prioritized action plan based on what will drive the most results for your business.
We Serve Contractors Nationwide
Looking for contractor marketing services in your area? We help home service businesses across the country.
View All Locations